The perception of color can influence our emotions, our purchases, and productivity. From a numerical aspect color can be quantified in terms; lightness, chromaticity and hue value. Perception, however, is more difficult to define. In the case of white, shades of a darker and bluer tone are often noted as appearing "whiter" compared to those of a higher numerical lightness value. Our paper strives to establish a correlation between visual perception of "whiteness" and the numerical measurement of color. Participants will visually assess a series of varying shades of white. The participants will rate each one for "whiteness" relative to the other samples. The distribution of results will be compared to the corresponding numerical color values for each sample.
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