A Discussion on Supply Chain Marketing

摘要

After entered into the new century, in line with development of consumer market and competition environment for the enterprises, the conventional marketing activities conducted by individual enterprise have to be integrated: the original individual enterprise's marketing efforts have to be changed into the integrated supply chain marketing. Beginning from analysis of the necessity of supply chain existence, the article makes a deep analysis of the characteristics of supply chain marketing. Finally, a typical example of supply chain marketing is analyzed to show what methods for the supply chain marketing use and the trends of its development will be.