Internationalization of emerging economy firms to developed economies: a discussion on institutional pressures and marketing and supply chain capabilities

摘要

Despite extensive research on internationalization, little attention has been paid on dynamic capabilities within the realm of marketing and supply chain management in relation to internationalization of firms. To address this gap, we theoretically address the internationalization of emerging economy firms to developed economies from the integrative perspective of marketing and supply chain management, adopting dynamic capabilities and institutional theories as theoretical bases. We theoretically analyze the relationships between marketing and supply chain capabilities and institutional pressures and advance a framework for the internationalization of emerging economy firms to developed economies. We argue that marketing and supply chain capabilities can positively influence both supply chain learning, which could be pivotal to succeed and survive in developed economies, and conformance to institutional pressures that emerging economy firms are likely to face while internationalizing to developed economies.