Design and Research Implications of Customer Relationship Management on Data Warehousing and CRM Decisions

摘要

Customer Relationship Management (CRM) is a strategy that integrates the concepts of Knowledge Management. Data Warehousing, and Data Mining. This paper addresses the issues related to customer segmentation ami design requirements for supporting CRM using data warehouse and data mining technologies. The paper presents a starter multidimensional model for CRM that can address various CRM analyses. The paper also explores some of the areas of research pertaining to data warehousing and data mining as they relate to CRM.