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Understanding Decision-Making in Data Warehousing and Related Decision Support Systems: An Explanatory Study of a Customer Relationship Management Application

机译:了解数据仓库和相关决策支持系统中的决策:对客户关系管理应用程序的解释性研究

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摘要

Many businesses have made or are making significant investments in data warehouses that reportedly support a myriad of decision support systems (DSS). Due to the newness of data warehousing and related DSS (DW-DSS), the nature of the decision support provided to DW-DSS users and the related impact on decision performance have not been investigated in an applied setting. An explanatory case study was undertaken at a financial services organization that implemented a particular type of DW-DSS, a Customer Relationship Management (CRM) system. The DSS-decision performance model has provided some theoretical guidance for this exploration. The case study results show that the decision-making support provided by these systems is limited and that an extended version of the DSS-decision performance model may better describe the factors that influence individual decision-making performance.
机译:许多企业已经或正在对据称支持无数决策支持系统(DSS)的数据仓库进行重大投资。由于数据仓库和相关DSS(DW-DSS)的新颖性,尚未在应用环境中研究提供给DW-DSS用户的决策支持的性质以及对决策性能的相关影响。在一家实施特定类型的DW-DSS(客户关系管理(CRM)系统)的金融服务组织中进行了说明性案例研究。 DSS决策性能模型为该探索提供了一些理论指导。案例研究结果表明,这些系统提供的决策支持有限,DSS决策绩效模型的扩展版本可以更好地描述影响个人决策绩效的因素。

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