The Effect of Animated Character in Multimedia Presentation: Attention and Comprehension

摘要

This present study examined the effects of animated characters and presenting voices on comprehension and attention performance in learning from a multimedia presentation. This study also investigated the effect of introversion/extroversion in learning performance and rating affected by animated character. Comprehension was affected by neither animated characters nor presenting voices. Results show that an animated character may retain learner's attention. The presence of animated character did not increase positive attitude of participants toward the multimedia presentation.