Web-based Data Mining Application in Business Intelligence

摘要

The research and application of E-commerce intelligence is a very active area. It is the business assistants and decision tools for new generation of E-commerce managers to depend on. This paper discusses the problems faced in web-based mining applied to business intelligence, solutions, and policies in our specific environment. At the end, introduces some E-commerce intelligent tools or systems based on Web mining techniques, and as an example, show SAS newest E-commerce intelligence tool, E-Intelligence and Web mining tool, Web hound, to discuss the application and development trends of Web mining techniques in E-commerce intelligence.