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CUSTOMER RELATIONSHIP MANAGEMENT A SOUTH AFRICAN MUNICIPALITY RESPONDS TO ITS' CUSTOMERS NEEDS

机译:客户关系管理A南非市政府应对其客户需求

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摘要

Tell the story (a case study) of debt recovery and provision of quality municipal services to previously disadvantaged (as a result of apartheid) customers in a recently developed suburb in Cape Town, South Africa. Highlight the lessons learned in the project. Contribute to discussions on world wide best practice. Share insight into the complexity and challenges facing asset managers who respond to customers in South Africa.
机译:讲述债务回收和提供优质的市政服务的故事(案例研究)在南非开普敦最近发达的郊区处于最近发达的郊区的弱势群体(Amartheid)客户。突出项目中学到的经验教训。有助于讨论全球最佳实践。分享对南非顾客回应客户的复杂性和挑战的洞察。

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