By late 1998 the Russian Centre for Public Opinion Research (VCIOM) will have marked its 10th anniversary. Founded during perestroika, VCIOM could now claim to be the oldest, the biggest and the most experienced polling institution in Russia which handles any type of information: social, economic, political, electoral expectations and voting behaviour, ethnic prejudices, etc, as well as marketing research: quantitative and qualitative, business-to-business, or media. Our responsibility is not only to gather the data but to look into their meaning and provide the necessary intermpretation. We receive multiple informaiton on people's attitudes, feelings, and perceptions; on factual data, like family statistics and budgets, availability of goods, consumer trends, and so on. In total VCIOM carries out about 1,000 mass surveys covering 1.5 million respondents.
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