Psychic Distance, Purchase Intention and Life Satisfaction. An Analyzing of International Purchase Websites

摘要

The e-commerce through international shop web-sites has gaining more space around the world. The study this phenomenon is still under development. In this work, we contribute to the literature extending and testing an existing conceptual model in a new scenario. It was included the independent variable to explain: Life Satisfaction, Purchase Intention and the Psychic Distance in using international shopping sites. An online survey of university students (n= 211) was performed. Our structural equation model revealed that Life Satisfaction influences Purchase Intent and Psychic Distance, when mediated Interactivity, Informativeness and Convenience of Use. Our results reveal a new approach among the factors that influence these constructs.