The study analyzed the product family design elements of laser marking machine,and was aimed to improve the family image and market competitiveness of laser marking machine.From the perspective of ethnography,using the product family design method,this paper analyzed and summarized the psychological experience of different groups of people on the family design of laser marking machine products,and used the results as an important design reference in the design and development of laser marking machine.On the basis of this,this paper made a conclusion that the ethnographic method can effectively analyze the design flaws and future development direction of products for different groups of people,and provided guidance for product family design.
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