Face-to-face is the most effective media for communication over social media

摘要

Global teams need to know how to be successful in effective communication. Global leaders or international students should be able to manage diverse international teams. The paper reveals information into some communication theories and discusses their today's applicability. Technological advancement such as social media can create new opportunities to communicate virtually with dispersed teams in one country or globally. Since there is not much known about the effectiveness of using social media, the research paper focused on the challenges to communicate with social media channels. The study revealed that the main reason for using social media is because of the convenience and easiness. When having the choice to choose one communication channel, face-to-face communication is still seen as the most effective form to communicate. Yet social media channels can contribute to build a strong network.