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Influence of destination attributes on destination image of Surabaya City according to domestic MICE participants

机译:目的地属性对泗水城市目的地形象的影响,根据国内小鼠参与者

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This study aims to determine the influence of destination attributes on destination image of Surabaya city according to the domestic MICE participants and also to know the differences in perception concerning the importance of MICE destination attributes based on socio-demographic characteristics of respondents. The study used questionnaire distribution using judgmental sampling technique. The data were processed by multiple regression method to see the influence of destination attributes towards destination images and ANOVA t-test to test the differences in perception. The results indicated that destination attributes have a significant positive influence on the destination image formation of Surabaya City, especially in the attributes of Amenities, Accountability, and Attraction. While the difference when viewed from Cognitive Image and Affective Image test results shows that there are differences in perception among MICE participants on the importance of destination attributes in forming the image of a MICE city.
机译:本研究旨在根据国内小鼠参与者确定目的地属性对泗水市目的地形象的影响,并了解了对基于受访者的社会人口统计特征的小鼠目的地属性的重要性的感知差异。该研究使用判断抽样技术使用问卷分布。通过多元回归方法处理数据,以查看目的地属性对目的地图像和ANOVA T检验的影响,以测试感知的差异。结果表明,目的地属性对泗水市的目的地图像形成具有显着的积极影响,特别是在设施,问责制和吸引力的属性中。虽然从认知图像和情感图像检测结果观看时的差异表明,小鼠参与者对目标属性在形成小鼠城市的图像中的重要性存在差异。

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