(749)DEVELOPMENT OF THE ACADEMIC STAFF CORPORATE ETHICS

摘要

Corporate ethics is a part of organization culture. It provides effective relationships within a firm,establishes the rules of interaction, and enhances organization culture.Organization culture of a university has a number of features: complexity of the structure, theambiguity of the person's social position, and the regulation of mutual relations. However, not allemployees understand the ambiguity of social position within organization that leads to incorrectbehavior, insubordination, conflict, and, in some cases, latent psychological tension.Another contradiction is that, though, the university should be an organization of high culture, and itsemployees have to perform cultural and educational functions, the results of the survey show thatthere are cases of incorrect staff behavior concerning colleagues and students.The contradictions revealed actualize the issue of ethical education of the academic staff. The aim ofthis paper is to find the principles of the university corporate ethics that should be instilled into thestaff, and to determine the organizational and pedagogical measures to do this.Scientists assume that the causes of the insufficient corporate culture may be rooted in: the absenceof organizational ethics;;ignorance of cultural norms of communication;;non-compliance of personalvalues of employees to corporate values of the university. Our research and experimental dataanalysis showed that in big universities the second and third reasons prevail. This is due to the fact,that big universities usually develop policy, mission, program, the Charter, legal and regulatorydocuments, which set guidelines for the development of corporate ethics. At the same time, theindividual characteristics of separate employees can compromise the integrity of corporate ethics ofthe university. The academic renewal leads to new people at university whose ethical level is notenough for University.University management has to organize corporate training of the staff in accordance with the normsand values of the organizational culture. The concept of Code of Ethics of the university was defined.The usage of the Code of Ethics at universities was analyzed. The types of ethics relations at theuniversity were identified. The management model of organizing corporate training of the staff includestwo groups of measures: measures of organizational and social nature;;and activities of psychologicaland pedagogical orientation. The latter include training courses and self-education of the staff directedto develop corporate ethics.The study of the professional job functions, duties and competences of the academic staff ofuniversities has disclosed the need to raise the level of the staff corporate culture in the followingaspects: the ethics of the relationship with the students on the basis of subject-subject paradigm ofpedagogical communication;;ethics of communication with colleagues within the department;;ethics ofcommunication service units with academic staff;;ethics in scientific publications;;ethics of interculturalinteraction.For the last 7 years a block of programs of additional training of university staff on the basis of SouthUral State University (National Research University)has been implemented. It is aimed at the ethicaleducation of the university staff.