(1984 EDUCATIONAL PERFORMANCE ON A GLOBAL EDUCATION MARKETPLACE: COMPARATIVE STUDY

摘要

Nowadays, while considering the educational issues and the discussions and debates concerning theeducation, "knowledge society" has become the inevitable phrase. The knowledge and the knowledgesociety is a topic discussed nowadays more than ever, but it unfortunately does not mean that theknowledge gained value in society. On the question of whether knowledge is of economic value, i.e.does the society recognize it as a value, there is no definite answer. Creating a high level of humancapital leads to an accelerated increase in educated population and the growth potential of a specificpopulation. Universities on a global marketplace have potentially a pivotal role to play in the social andeconomic development of their regions. Main purpose of this paper is to investigate the perceptions ofthe main stakeholders of educational process, i.e. if students (n (Croatia)=134; n (Portugal)=366) differamong each other and measuring their satisfaction in two European countries: Croatia (January-March 2014) and Portugal (September-October 2014). Reliable and validated KVALIMETARmeasuring instrument has been used to compare perception results among University stakeholders.The results show that Croatian and Portuguese higher education institutions have to accept severalchallenges made by students to improve the quality of the teaching and learning process. Theaforementioned facts should be taken into account in the process of planning the future educationalprograms in order to improve the quality of education in Croatia and in Portugal in order to becompetitive in a global educational marketplace and to meet the new demands of the modernbusiness environment.