(646)FACTORS THAT INFLUENCE INFORMATION COMMUNICATION TECHNOLOGY USAGE BY PRIVATE UNIVERSITY INSTRUCTORS IN LEBANON

摘要

This study aimed at developing a comprehensive and thorough understanding of the factors that drivemore frequent use of Information Communication Technology (ICT)by higher education instructors.We used a model where attributes of ICT were operationalized as speedy and updated equipment,accessibility, ease of use and basic training provided, we added to this model organizational/socialfactors which we called Continuous Quality Management (CQM)and operationalized as leadershipinvolvement, ICT continuous needs assessment/provision of solutions, ICT continuous upgradingactivities, ICT continuous trainings and ICT continuous awareness campaigns.We proceeded doing two studies. In the study 1 we showed the positive influence of ICT key attributesand CQM attributes on the instructors' Perceived Usefulness (PU)of ICT operationalized asProductivity and Effectiveness, and Perceived Ease of Use (PEOU)of ICT operationalized as EasyOperation of ICT and Easiness of What Wanted to be done. In study 2 we showed the positiverelationship between increased PU and PEOU of the instructors and the actual more frequent usageof ICT tools (Software, Hardware, Communication tools and Information Management and GatheringTechnologies)We administered a survey research questionnaire to a sample of 169 private university full timeinstructors from seven of the League of Lebanese Universities (LLU).