(245) HOW TO DEVELOP A FLIPPED TEACHING APPROACH IN A BUSINESS SCHOOL? ILLUSTRATION WITH CLICKSTRAT APPLICATION

摘要

Today, teaching strategy in a Business School consists, most of time in exposing long series oftheoretical lectures providing concepts. The participants have to follow a process of diagnosis, choiceand implementation decisions.However, in the real life of managers and business leaders, such an approach is not efficient. Indeed,experience shows that this type of public cannot devote long hours to this activity, particularly inSMEs. Moreover, these learners need to use media immediately available for the questions theyask,and at the moment they ask them. That is the reason why, the added value of a pedagogical toolhas to be based on the possibility to answer immediately to the expectations of the users, and avoid atoo academic process.Finally, another dimension is sought: the possibility to talk, discuss, and debate issues of strategymore collectively. Indeed, when it comes to strategic management, the CEO of a small firm facesdifficulties to share his concerns. That is why it is now necessary to provide applications facilitatingcollective uses among peers.The principle of flipped pedagogy focuses on the fact that the most important is not the content, buthow participants will insert these tools in their decision process. This is exactly the purpose of theapplication presented here and that will be developed on an online platform: ClickStratWhy ClickStrat?Today, learning environments for executives needs to be used at any times, any place, any device.The effectiveness of the flipped pedagogy is proven: the transfer of content is no longer (or little) in thepresence of the trainer or teacher but individually at one's own pace through an application.The public is waiting for short formats: a concept to be presented, explained and memorized in 30minutes, with a clear message for immediate implementation in the form of “take away”. Thisapplication needs to be as close as possible to the personal situation of the participants: a case study,a problem solving process, a management simulation, a role play negotiation, a business game...What are the components of ClickSrtat?Clickstrat is a strategic toolbox potentially with 100 tools that sweep across the full breadth of the fieldof management science non-academic way: marketing, finance, management, supply chain, CSRstrategy.... are disciplines that are available to the user as a pocket knife or a basic manual. ClickStratis for "decision makers". More than the "what?" or "why?" these tools are focused on the "how?"question.Clickstrat is a HUB, naturally used by all "travelers" in correspondence to their various destinations:the path that they are following diploma or not, in the context of training inside of our business school,or as a way to extend the training to refresh or strengthen his achievements in the context of hisprofessional life.