(1303.pdf) MOBILE APP GAME DESIGN FOR SOCIAL NETWORKING AND PROMOTION OF CREATIVE WORKS: A GRANT FUNDED RESEARCH PROJECT EXECUTED BY UNDERGRADUATE STUDENTS

摘要

8 undergraduate communication design students, under the direction of Prof. Daniel Wong and designresearch assistant Matthew Scheer conceptualized a mobile game app for Artbox, LLC. Theeducational goal of the project was to offer research, innovation, and development experience on areal world business project.Over 8 months, the team researched the target consumers who were practicing fine artists in the NewYork City area. They met with industry leaders to do market research, did competitive market analysisand interviewed practicing fine artists.Using the latest technologies available to aid their research, they innovated a mobile game appconcept incorporating social media strategies designed to encourage professional networking amongcreatives.