Construction of Low Carbon Supply Chain Profit Model Considering Consumer Preference

摘要

In this paper, we simplified the research object of the paper., the low-carbon supply chain is simplified to a secondary supply chain consisting of one manufacturer and one retailer, meanwhile, considering the context of the cap-and-trade market, and the manufacturer exists uncertainty in production in the actual production process. There is a linear function relationship between the market demand q which is predicted by the distributor and the sales price p, and the low carbon behave of the consumer will have a greater impact on the profit of the manufacturing enterprise, and the low carbon supply will be studied based on the above assumptions. First, consider the supply chain profit model under the centralized situation, and solve the sales price and carbon emission reduction under the centralized situation; secondly, consider the profit model under the decentralization situation. This paper aims to help manufacturers and retailers develop operational strategies in a low-carbon environment through the construction of models.