Personas on the Move: Making Personas for Today's Mobile Workforce

摘要

Personas are fictitious characters that are created to document the goals, behaviors, desires, and limitations of a real group of users. They are an important part of product development because they help keep focus on key user needs. Currently, most personas focus exclusively on desktop users from one geographic area. A new approach was used to create five personas that emphasize mobile usage and unique cultural traits. The personas were created after conducting ethnographic research in India, Singapore and the United States. The layout of the persona highlights the mobile work style, tasks, and use cases. Instead of setting all personas in a single country, each persona is localized and framed in a detailed cultural context. In addition, we included forward thinking aspects into our personas that projected what mobile users will be doing in the future based on expressed needs and the latest technologies.