Marketing Performance In Improving Competitive Advantages Of Macro Business South Sulawesi Province

摘要

This study aims to develop competency, innovation, information technology, the role of associations, as well as facilities and infrastructure on marketing performance and competitive advantage in the field of macro businesses in South Sulawesi This study uses SEM as a quantitative analysis tool, with the participation of all macro businesses in the city of Makassar, South Sulawesi by using 150 respondents. The results of the study show that competency, innovation and information technology, facilities and infrastructure are directly significant towards company performance while associations are not significant. Then, competency, innovation, information technology, associations and facilities and infrastructure must directly lead to competitive advantage through the performance of the company.