Strategy of Selling Price, Innovation, and Values Contained in Business of Batik Genthongan

摘要

Batik is not only a clothing product but also a work of art. This study aims to gain an understanding of business innovation and Batik Genthongan selling price strategy. Besides, this research seeks to explore the values contained in business innovation and strategy. The approach used in this research is the phenomenology approach. Business innovation conducted by JC founder is the implementation of a profit-sharing system to the labors, the process and the philosophy of Batik so that founder JC can determine competitive selling price with the excellence of understanding to the product (product knowledge). While the values contained in the business run by JC founder to support orphans. This is tied as an expression of concern for orphans because the owner of JC has two biological children who happen to be orphans.