The Effect of Sellers’ Social Network, Work Ethos, and Business Sustainability Strategy on Business Sustainability of Batik Sellers in Klewer Market post-fire 2014

摘要

The problem of research was how far the fire in Klewer Market in 2014 affected the batik sellers in Klewer Market. This fire resulted in some loss among the batik sellers. The subject of research was the batik sellers encountering fore in 2014. This study was a quantitative research with survey method. The instrument used was questionnaire. Meanwhile the sample used in this research consisted of 100 respondents. The sample was taken using simple random sampling technique.The result of research showed that in this fire disaster, there was a situational change requiring adaptation among the corresponding parties in order to achieve the intended objective. The result of research showed that 1) there was a direct significant effect of Klewer Market sellers’ social network on their business sustainability, 2) there was a direct significant effect of sellers’ work ethos on their business sustainability, 3) there was a direct significant effect of sellers’ business sustainability strategy on their business sustainability, 4) there was an indirect effect of sellers’ social network on their business sustainability through business sustainability strategy, and 5) there was an indirect effect of sellers’ social network on their business sustainability through business sustainability strategy.