Uncertainty Reduction on President Candidates' Social Media for Presidential Election 2019

摘要

This research aims to see the extent of Instagram-based political campaign can reduce public uncertainty towards the presidential candidates for the 2019 Presidential Election. This research use Uncertainty Reduction Theory to find the research result, positivist as its paradigm, with quantitative method as its research approach. The data is collected by using questionnaire to 106 respondents in Jabodetabek, West Java. The result of this research indicates the Instagram-based political campaign is less successful in influencing people decisions about their choices for 2019 Presidential Election. Politics is a very interesting subject to discuss, especially in 2019 which is a political year for Indonesian citizens. This year, the president and vice president will be elected by the Indonesian citizens as a form of democracy. Mr. Joko Widodo, as a PDI Perjuangan Party representative and who was elected in 2014 will challenge Mr. Prabowo Subianto of Gerindra Party once again. Both of these figures are often be discussed in public sphere. There are many platforms can be used to operate their political strategies, such as internet-based mass media. In political context, mass media, especially social media occupies a strategic position as one of campaign media because it is considered as one of communication channels that has a wide range.