The Effect Of Service Quality, Price And Promotion On Visitors Satisfaction Toward Puncak Mas Tourism Object In Bandar Lampung

摘要

This study aims to investigate the effect of service quality, price and promotion on visitor satisfaction toward Puncak Mas tourism object in Bandar Lampung. The dimensions of quality service in this study are tangible, reliable, responsiveness, assurance, and empathy. The findings on this study are based on multiple regression analysis. This study found that service quality, price and promotion have effect on satisfaction visitors. These results indicate that Puncak Mas has been giving visitor's satisfaction in which visitor's need regarding tourism object meet with their expectation.