Current Situation and Development Countermeasure of Outdoor Leisure Sports Tourism for College Students in Zhuhai City

摘要

Through the questionnaire survey on the outdoor leisure sports of college students in Zhuhai City, it is found that the current participation of college students in outdoor leisure sports is spontaneous, most of them do not have professional guiders and professional equipment guarantee, and there are potential safety hazards, which in part leads to misunderstanding of the public about outdoor leisure sports. The development countermeasures are as follows: in student organization, by replacing the former students' spontaneous organization of outdoor leisure sports with tourism, to improve safety, so that college students can participate in outdoor leisure sports more securely; in school education, through the establishment of relevant courses to cultivate students' professional knowledge of outdoor leisure sports, establish and improve relevant interest groups or clubs; On the positioning of travel agencies, we should design appropriate tourism products and prices according to the characteristics of college students' consumption, and expand the outdoor leisure sports tourism market for college students.