The relevance of the problem is caused by the need to preserve the monuments of the ethnocultural and urban heritage of the European North of Russia, which are an integral part of the cultural heritage of the peoples of the world. The purpose of the article is td theoretically substantiate the importance of preserving historical memory as one of the key priorities of urban planning and public policy. The leading approach to the study of this problem is the analysis of cultural heritage objects, based on linguistic data, lexicographic evidence (toponyms), ethnocultural communities (voloki), and also on the basis of archaeological excavations, the stages of the formation of East Slavic unity and the settlement of Novgorod Slavs are considered. On the basis examined materials shown that the space of settlement of ethnic communities in specific landscapes is fixed by historical monuments, which on a time scale became signs of the culture of urban development. The materials of the article can be useful for city planners, architects, cultural figures and scientists, as well as to students studying in the direction of "urban planning", "reconstruction and restoration".
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