Achievement Of The Target Market Through Business Model Canvas In Small And Medium Enterprises (SMEs)

摘要

As an SMEs industry many challenges faced by entrepreneurs in central SMEs Pasar Bengkel. Specially for the construction of the Medan - Tebing Tinggi toll road. It becomes as a special challenge for SMEs Pasar Bengkel entrepreneurs to be able to survive the business souvenirs typical Market Bengkel in Serdang Bedagal regency. The Business Canvas Model as one of the solutions for SMEs to be able to survive in reaching the target market This study aims to support the model of Small and Medium Enterprises (SMEs), using a canvas model developed by Alexander Oster alder. Based on the variables raised in this study and hypothesis model, this research includes descriptive research. There are nine blocks as the tools used in the customer segment which managed seems like came to shop. The quality of value proposition of selling products in mass production that can be sold or deposited to other business actors. Marketing channels could have used by social media and other as a promotional tools. Key activities that social media management can take and management of production and materials. Customer relationships concern with hospitality, interasted display products and provide information about food processing to customers. The streams of revenue used by activities business to business such as partnerships has established to farmers and government, mass sales and mouth to mouth as a marketing strategies. The main resources such as raw materials, equipment, and technology utilization balanced by cost structure of product processing, wages, packaging and equipment maintenance.