The Correlation of Lifestyle and Features on Motivation to Purchase Sharia Compliant Hotel in Jakarta

摘要

Muslim growth around the world is perhaps the most striking and Sharia is more popular and becoming the lifestyle of Muslim people today. Developed tourism for Muslim tourists services in hotels, restaurants and travel tours are really potential. The study was conducted to provide the author a better understanding on how to establish a Sharia Compliant Hotel in Indonesian in relations the influence lifestyle of customer and features of the hotel are related to the motivation to purchase of Sharia Compliant Hotel. In this study focused at Jakarta province and consists of 5 hotel category: 5 Star Hotel, 4 Star Hotel, 3 Star Hotel, Budget Hotel and Hostel. Type of study is descriptive correlational and the research focuses use primary data, it will be taken with Questionnaire surveys for data collection. The 500 questionnaire had been spread to the respondents, and 369 questionnaires had been collected. There is correlation of lifestyle of customer and features Sharia Compliant Hotel on operation, development and financial on motivation to purchase Sharia Compliant Hotel which indicates positive correlation significant at the 0.001 level. Increasing Muslim concern for products and services that complement their faith becomes new trend and development which gradually pinpoint the emergence of the role of Islam in the region, especially in tourism and hospitality industry. Therefore, the investment and adoption of business practices and financial-based planning according to the principles of Islam and Sharia will be a potential tourism and hospitality business.