The Effect of Brand Experience on Customer Satisfaction and The Impact toward Repurchase Intention

摘要

The growth of beauty industry makes business competition become dynamic and competitive. Clinic Skin Care existing have to attempt to maintain customer repurchase intention. Repurchase intention is very important for the business continuance in each company. The aspect that can create repurchase intention is customer satisfaction, a right strategy to achieve customer satisfaction is to make an brand experience for the customer. This research aims at determine the effect of brand experience to customer satisfaction and the impact toward repurchase intention to Clinic Skin Care customers in Bandung. Type of research used is verified descriptive. The method conducted is explanatory survey with simple random sampling. The numbers of the respondent are 375 participants. The data analysis technique conducted in this research is path analysis with SPSS 23.0 computer software. Based on the whole result test, score obtained through the path analysis is more than score in the table. It means there is a significant effect of brand experience to customer satisfaction and the impact toward repurchase intention.