VISUALIZING THE INTELLECTUAL STRUCTURE OF ONLINE SOCIAL MEDIA RESEARCH

摘要

With the advent of the Cloud, various forms of media such as music, videos, articles, or books are omnipresent on the web. Social media is a dynamic and evolving area that encompasses a diverse range of topics. Revealing and synthesizing the voluminous literature published on social media online are challenging tasks. The aim of this paper is to identify the research themes on social media via intellectual structure technique. The top three popular research themes are prediction accuracy/automatic scoring, social navigation, and web spam. Social navigation is also the core of the social media research currently. A discussion of the future of social media research is also provided.