Study on the Development of Sports Cultural Creativity Industry

摘要

With the development of China's economy and the trend of economic globalization, sports culture has increasingly become a representative of a country excellent culture. Sports cultural creativity industry as one important part of sports culture is also showing a good trend in China's development. Firstly, the significance and meaning of sports cultural creativity industry is introduced; then, in-depth analyzing the problems existing in the development of sports cultural creativity industry; and finally, specific measures and countermeasures are put forward for the existing problems in development. Although China's sports cultural creativity industry is just starting, sports as the background, culture as resources and creativity as thinking promote the development of sports cultural creativity industry as another driving source of sports industry and even the national economy development.