Research on the Developmental Trend and Orientation of Marketing under the Internet and Multimedia Era

摘要

This paper conducts research on the developmental trend and the orientation of marketing under the Internet and multimedia era. Network enables the commodity information to transfer to the consumers in the form of more efficient and convenient platform of social media has become a brand promotion. But in the digital era of information explosion, the consumer is more and more do not want to be spam. How to make digital marketing, let the brand communication with the consumers sincerely, building brand loyalty, become each enterprise is facing a big problem. To deal with the challenge, we propose novel perspective of the analysis on the marketing procedures that will enhance the result of marketing activities that will offer special significance.