RELATIONSHIP BETWEEN TRAVEL-RELATED FEELINGS, ON-TRIP ACTIVITIES AND USE OF DIFFERENT TRANSPORT MEANS IN URBAN AREAS

摘要

One of the key issues in contemporary transport research is to achieve a better balance in the use of different travel means in urban areas, particularly promoting the use of both transit and active modes (feet, bicycle). However, such behavioral change cannot fully be achieved only acting on the relative performances of the means themselves, for example in terms of travel times and costs. This paper considers some dimensions of the travelling experience, namely, if the trip was only important to reach a destination or not, if it was tiring, if it was pleasant or unpleasant, and relates these aspects to the completion of activities during the trip and to the use of different transport modes. Correspondence analysis and Association analysis are jointly developed on some categorical variables of the French National Travel Survey. Such combined technique is picking up the strengths of each method and has proven its effectiveness. It is therefore a potentially interesting method to be also used with unstructured and dispersed dataset such as the “Big Data” ones. On the applicative side, our results show that, all else being equal, evaluations are often more depending on the fact of traveling alone or with others than on the travel means being used. Previous research results related to the symbolic and affective value of driving are specially confirmed when traveling alone, whereas the experience of traveling with others as a driver or a passenger is more similar to the use of transit services.