The sugar industry in India, one of the largest producers and consumers of the commodity in the world now-a-days. The condition of industry is very serious as the cane price are not linked with recoverable sugar & sugar price. Decontrolling the sugar sector would involve abolition of regulated release mechanism, removal of levy sugar obligation from sugar industry, free export-import policy, removal of sugar from compulsory packing in jute bags only and a transparent policy linking sugarcane price with sugar price realization, however now only sugar release system is relaxed and levy obligation has been relaxed. Indian wholesale market is the market of Plantation White Sugar but now-a-days in metro cities, refined sugar is preferred in view of good colour and appearance. So by decontrolling of sugar, competition will increase as there is no longer any limitation on the amount of sugar to be sold by mills in any period. So it is therefore necessary for sugar plant owners to focus on different markets segments and produce appropriate quality for these markets. This paper elaborates the type of sugar that can be produced as per demand of users and conversion of existing white sugar plant to refined sugar plant without compromising on steam, power, sugar recovery etc. There are two type of market exist in India: a) Bulk/wholesale market: Plantation White Sugar and Refined Sugar b) Institutional market: Pharmaceutical Grade Sugar In the bulk / wholesale market there are two segments: a) General segment: Plantation White Sugar b) Premium segment: Refined Sugar In metro cities and small cities, demand of premium segment is increasing so the demand of refined sugar is increasing day by day. As the demand of beverages like Coke, Pepsi etc is also increasing so demand of Refined grade sugar is increasing and giving good realization of price.
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