Study on the relationship of brain activity and preferences

摘要

This study examines a possibility of evaluating emotion of preferences caused by visual stimulation from brain activity. As the first step, a difference in the emotion of pleasant or unpleasant from brain activity were evaluated. Different taste of pictures were used from International Affective Picture System (IAPS). As a result, the difference in the activity of the frontal lobe due to pleasant and unpleasant can be observed.