Coefficient alpha is perhaps the most common measure of reliability in the social sciences. To ensure good quality research, therefore, it is important that alpha be accurately reported. This research explores reporting practices from a review of articles published in hospitality and tourism management journals. The results reveal that researchers often do not provide references when citing alpha. Additionally, it was found that alpha is sometimes not reported at all. Alpha is also sometimes reported as simply a range or reference by a range rather than individually. Finally, some researchers have misinterpreted reference citations. Guidelines for proper reporting of alpha are presented.
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