An e-Health Belief Model for Internet Weight Control Information Seeking and Acceptance Behavior

摘要

The purposes of the paper is to develop and to test an e-Health Belief Model (e-HBM) to explain the intention and behavior of Internet health information seeking and acceptance for weight control. 205 valid questionnaires were obtained that yielded the 82.7% valid respond rate. Nineteen classes among ten universities and colleges students in Taiwan including undergraduate students and on-the-job students responded the survey. Smart PLS was used to analysis the measurement and path in this model. The result of measurement model analysis confirmed the reliability and validity of the instrument. Result and implication are discussed.