EXPLORATION OF ENTREPRENEURIAL STUDENT TEAMS PERFORMANCE AND STUDENT TEAM MEMBERS' PERSONALITY VIA THE BIG FIVE TEST

摘要

Entrepreneurial teams are generally interdisciplinary in nature; they tend to combine business, design, and engineering disciplines/expertise. The effectiveness of interdisciplinary design teams has become more important for both start-ups and companies that want to innovate; however, it is often troublesome to determine the group composition that delivers a good product/business idea. The purpose of this study is to investigate the traits in personalities that are needed in a successful entrepreneurial student design team. A study was conducted in which 40 students were divided into seven groups to deliver a technology-based product using design thinking techniques, and consumer behavior theories and research. The personality for each team member was evaluated utilizing the Big Five Test and analyzed jointly as a team, denoted as Team's Overall Personality (TOP); and by the variability of their personalities in the group, referred as Team Personality Distribution (TPD). The teams' performances were accounted, ranking them in Best of Best (BOB) and Worst of Worst (WOW) by taking into consideration their performance in: interview collection, idea generation, prototyping, and final presentation. The results demonstrated that the teams with best performance had high variability in Neuroticism and Extraversion when analyzed by TPD and average personality traits in Extraversion and Agreeableness when analyzed with TOP. Therefore, analysis supported that each member's personality affects his or her team's performance. It is recommended that the relationship is further investigated for a better representation of efficient group compositions. Recommendations on how to compose entrepreneurial design teams are provided.