Insights to Manufacturing and Marketing Grease in Asia

摘要

This presentation will focus on the reasoning process and expectations of a newcomer entering the Asian grease market. It will explore the initial motivation for committing to this lube product category, the choice of the most suitable manufacturing technology, the target markets, customer expectations, plus the selection of the most appropriate grease product line mix. The paper will also attempt to demystify some of the folklore regarding grease manufacture and touch on emerging technology. Finally, it will examine the challenges facing independent grease marketers, especially in regard to raw material availability and economics.