首页>
外国专利>
SYSTEM AND METHOD FOR DETERMINING CROSS-CHANNEL, REAL-TIME INSIGHTS FOR CAMPAIGN OPTIMIZATION AND MEASURING MARKETING EFFECTIVENESS
SYSTEM AND METHOD FOR DETERMINING CROSS-CHANNEL, REAL-TIME INSIGHTS FOR CAMPAIGN OPTIMIZATION AND MEASURING MARKETING EFFECTIVENESS
展开▼
机译:确定广告活动优化和衡量营销效果的跨渠道实时信息的系统和方法
展开▼
页面导航
摘要
著录项
相似文献
摘要
The present invention provides a method and system for determining insights for mid-campaign optimization of a marketing campaign and measuring true marketing effectiveness. The method and system includes receiving a plurality of advertising data from one or more advertising data collection sources and electronically processing the advertising data to extract advertising data points therefrom. The method and system include accessing a plurality of historical data points from a historical data point storage device and mapping a plurality of relationships between one or more of the advertising data points and/or the historical data points. Thereupon, the method and system provides for determining at least one advertising campaign modification instruction based on the mapped relationships.
展开▼