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The Strategic Research of Traditional Handicraft Products' Modern Development bases on Consumer Psychology

机译:传统工艺品现代发展基地对消费心理学的战略研究

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Basing on traditional handicraft products' development status, this thesis analyzes handicrafts' negative factors such as large design flexibility, complicated production process, weakness in development and detachment from the modern manufacturing system and so on. The thesis takes "Longquan sword" as an example to study the modern development strategy which bases on consumer psychology and combines with industrial design. Besides, it also discusses the development mode and combination of industrial design and traditional handicraft industry.
机译:基于传统的工艺品产品的发展现状,本文分析了工艺品的负面因素,如大型设计灵活性,复杂的生产过程,发展疲软,从现代制造系统等方面的脱离等。本文采取了“龙泉剑”,以研究现代发展战略,基于消费心理学和工业设计结合的榜样。此外,它还讨论了工业设计和传统手工业的开发模式和组合。

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