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The strategic research of traditional handicraft products' modern development bases on consumer psychology

机译:传统手工艺品现代发展的战略研究基于消费者心理

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Basing on traditional handicraft products'' development status, this thesis analyzes handicrafts'' negative factors such as large design flexibility, complicated production process, weakness in development and detachment from the modern manufacturing system and so on. The thesis takes “Longquan sword” as an example to study the modern development strategy which bases on consumer psychology and combines with industrial design. Besides, it also discusses the development mode and combination of industrial design and traditional handicraft industry.
机译:本文根据传统手工艺品的发展状况,分析了手工艺品的消极因素,如设计灵活性大,生产工艺复杂,开发薄弱和脱离现代制造体系等。本文以“龙泉剑”为例,研究了基于消费心理,结合工业设计的现代发展战略。此外,还探讨了工业设计与传统手工业的发展模式及其结合。

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