STARBUCKS: What can DoD Learn?

摘要

From 2002 to 2004, Starbucks increased their total net revenues by 61% and their net earnings by 84%. Most recently the company posted net revenue of USD452 million for the four-week period ending January 20, 2005 - an increase of 23% for the same period last year. Starbucks experienced over 850,000% growth during the past 33 years and is still expanding. It is a global company with 31 markets outside of North America. In 2003, one Starbucks conservation initiative kept 580,000 pounds of paper and plastic waste out of landfills and in 2004, Starbucks allocated over USD14 billion towards charitable efforts. If the preceding information does not get your attention, then you probably should not read any further. If it does get your attention, then you will learn about the Starbucks' phenomenon and what the Department of Defense (DoD) can learn from this global corporation.