THE CEO'S DECISION-MAKING PROCESS MODEL ON SERVICE OFFSHORE OUTSOURCING: USING THEORY OF REASONED ACTION (TRA)

摘要

This present study attempts to fill the gap through providing the CEO's decision-making process model with regard to service offshore outsourcing activities which becomes important strategy to maintain firm's competitive advantage. Arguably, the CEO is the main domain of decision making authority on such important agenda of the firm as service offshoring. The research model includes 1) key antecedents of service offshoring deriving from various outsourcing literatures, 2) CEO's propensity (attitude and subjective norm), intention and behavior, and 3) regulatory environmental factors. As a theoretical base, Theory of Reasoned Action (TRA) will be used. Managerial implication as well as future research direction will be provided.