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Propagation and Marketing of Regional Fruit Varieties

机译:区域果实品种的传播与营销

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It's been said of me that I like trees and dogs more than I like people. I apparently used to gurgle at trees from my pram as a baby. Therefore, it's probably no surprise that I ended up establishing my own tree nursery. However, ending up growing oneof the largest ranges of fruit trees in Britain was a combination of accident and good fortune. When I started Thornhayes Nursery, it was my intention just to grow ornamentals, although I had an interest in fruit trees from growing fruit on a domestic level, including some of the less common West Country varieties. However, at the same time as I started my new business, the whole subject of orchards and old fruit varieties came to the fore nationally. The charity Common Ground had initiated a nationalApple Day in October 1990 as part of its campaign for local distinctive-ness. Subsequently, the government increased Countryside Commission expenditure on its Countryside Stewardship Scheme and extended it to include orchard restoration. Within a very short time there was a demand for fruit trees generally and apple trees in particular on vigorous Malus domestica M25 rootstocks. I had thought initially that if I grew a range of fruit trees, it might represent 10% at most of our turnover. I was very wrong. It is now about 50%.
机译:我对我说的是,我喜欢树木和狗比我喜欢的人更多。我显然曾经用婴儿车的树木咕噜咕噜。因此,我最终建立了自己的树苗,这可能并不奇怪。然而,最终增加了英国的最大果树范围的一棵树是事故和好运的结合。当我开始托儿所托儿所时,我的意图只是为了成长,虽然我对国内水平的果实生长的果树感兴趣,但包括一些较不常见的西乡品种。然而,与我开始新的业务的同时,整个果园和旧果实品种的主题都在全国性地走到了。慈善共同点于1990年10月发起了一家国家普及的一天,作为其当地独特的民兵活动的一部分。随后,政府增加了农村委员会的农村管理计划,并将其扩展到包括果园恢复。在很短的时间内,对果树的需求通常,特别是苹果树,特别是在剧烈的Malus Domestica M25砧木上。我最初认为,如果我越来越一系列果树,我们的营业额大多数可能代表10%。我错了。现在是大约50%。

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