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A Preliminary Assessment of Different Trust Formation Models: The Effect of Third Party Endorsements on Online Shopping

机译：不同信任地层模型的初步评估：第三方认可对网上购物的影响

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摘要

This study investigates two trust building models -

机译：本研究调查了两个信托建筑模型 -

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来源
《Annual Hawaii International Conference on System Sciences 》|2003年||共1页
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作者
Sarah P. W. Shek; Choon-Ling Sia; Kai H. Lim;
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原文格式 PDF
正文语种
中图分类 N94-53;
关键词
Trust-building strategies; Online shopping;

机译：信托建设策略;在线购物;

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A Preliminary Assessment of Different Trust Formation Models: The Effect of Third Party Endorsements on Online Shopping

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