Online Distribution: A Taxonomy of Channel Structures, Determinants of Outcome, And Determinants of Strategy

机译：在线分布：渠道结构的分类，结果的决定因素以及战略的决定因素

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We create a taxonomy of channel structures, and analyze the strategic implications of these structures. We identify the drivers of market outcomes in each channel structure and analyze several business models that have failed because of channel conflict and the notable few that have survived and succeeded. Finally we recommend strategies that can be successfully pursued in each channel context.

机译：我们创建了渠道结构的分类，分析了这些结构的战略意义。我们确定每个渠道结构中的市场结果驱动程序，并分析由于渠道冲突而失败的几个商业模式，并且在幸存和成功的少数人中值得注意的少数。最后，我们建议在每个频道上下文中成功追求的策略。

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《Hawaii International Conference on System Sciences, Annual》|2001年||共1页
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ERIC K. CLEMONS; RAVI ARON;
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中图分类 N94-53;
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机译：讨价还价结构和讨价还价结果：决定因素和权衡

Online Distribution: A Taxonomy of Channel Structures, Determinants of Outcome, And Determinants of Strategy

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