Librarians and other information specialists are constantly confronted by the necessity of convincing others (particularly decision makers in public services) of the value of their profession. Regarding this, marketing tools could become very useful.This paper describes the Lobby for libraries program which bas been developed for the members of the Australian Library and Information Association (ALIA). This program aims to promote the interests of libraries to politicians, government, enterprises and the general public. Underlining the importance of such an initiative, the paper then presents the steps towards a successful lobbying campaign and gives some advice especially on how to deal with media.
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