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Envy-Free Sponsored Search Auctions with Budgets

机译:无嫉妒赞助的搜索拍卖预算

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We study the problem of designing envy-free sponsored search auctions, where bidders are budget-constrained. Our primary goal is to design auctions that maximize social welfare and revenue - two classical objectives in auction theory. For this purpose, we characterize envy-freeness with budgets by proving several elementary properties including consistency, monotonicity and transitivity. Based on this characterization, we come up with an envy-free auction, that is both social-optimal and bidder-optimal for a wide class of bidder types. More generally, for all bidder types, we provide two polynomial time approximation schemes (PTASs) for maximizing social welfare or revenue, where the notion of envy-freeness has been relaxed slightly. Finally, in cases where randomization is allowed in designing auctions, we devise similar PTASs for social welfare or revenue maximization problems.
机译:我们研究设计嫉妒的赞助搜索拍卖,投标人是预算约束的。我们的主要目标是设计拍卖,以最大化社会福利和收入 - 在拍卖理论中的两个古典目标。为此目的,我们通过证明包括一致性,单调性和传递性的若干基本属性来表征预算的嫉妒。根据这一表征,我们提出了一种令人羡慕的拍卖,这是社会最优的和投标人 - 为广泛的投标人类型最优。更一般地说,对于所有投标人类型,我们提供了两个多项式时间近似方案(PTASS),用于最大化社会福利或收入,在那里嫉妒的概念略微放松。最后,在允许随机化设计拍卖的情况下,我们为社会福利或收入最大化问题设计了类似的PTASS。

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